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Good Ads Can’t Sell A BAD Product? Think Again!
Good advertising sells BAD products all the time.

The Old Blank Envelope Scam
A blank envelope is great… if your target audience is apes.

The 40-40-20 Rule Will CRASH Your Campaign!
Skimping on ANY element will make your marketing campaign CRASH!

We’re Wired To Love Lies
If we weren’t, the race would’ve died out long ago.