Weight Loss Promos
Fabulous Fat-Free Cooking
This magalog and its version below were unbeaten for over four years.
Fabulous Fat-Free Cooking
Forget everything you’ve learned about weight loss! Your secret weapon against fat has arrived!
Fabulous Fat-Free Cooking
Here’s your license to live it up! That unforgettable line was actually uttered by the project manager during our concepts meeting. I wrote it down. It wasn’t strong enough to carry the entire promotion, but it made a great letter headline and a nice motif throughout the package.
Fabulous Fat-Free Cooking
(back cover)
Low-Fat Living
Another big winner.